
AI in business
What does AI actually improve in cost, quality and productivity? Where is human intervention still needed?
Rovemark Research
AI is entering businesses. We want to investigate how it changes productivity, work and everyday life — and who shares the gains.

01 / First publication
Universal basic income, shorter working hours or concentrated wealth? A society with less human work is a scenario to investigate, with choices and costs to discuss.
Evidence analysisAI, productivity and universal basic income: what evidence supports, and the choices technology cannot make for us.
Read the analysisProposed study · applications open
An applied company study of production, review, rework and cost per approved deliverable. Open protocol; no original results published yet.
Protocol and application in Portuguese.Compare observed results, complete answers and API-reported costs for six models on synthetic tasks.
ExplorePublications and toolsSearch ILO occupations, compare task exposure and export a selection.
ExplorePublications and toolsBrowse studies, versions, data and revision notes.
ExploreWe bring together analyses of external sources, a technical test using synthetic data and proposed company studies. Each publication identifies the origin and scope of its evidence. Citing a source does not imply a partnership.
02 / Research
Eight connected fields. Our starting point is AI in business and its effects on work and income.

What does AI actually improve in cost, quality and productivity? Where is human intervention still needed?

Which tasks change, which jobs might emerge and how can gains be shared? Where does universal basic income fit?
Who captures the value of automation? How do platforms, model ownership and market concentration change its distribution?
Does learning with AI mean learning more? How can we measure autonomy, retention and access to knowledge?
When does AI help or harm? How can we assess benefits, dependency and limits in care settings?
Who is accountable for an automated decision? How can we test privacy, bias, human control and agent security?
What is the material cost of intelligence? How can energy, infrastructure and usefulness be compared across applications?
What makes an agent reliable beyond a demo? How do memory, tools and physical interaction change outcomes?
03 / Research
Three proposals to guide our first studies. These are planned questions and approaches, not completed or ongoing research.
Compare processes before and after AI adoption, measuring time, total cost, quality and human intervention. Distinguish simulated tests from real operations; task exposure alone does not establish job losses.
Investigate how gains may reach wages, profits, prices and working hours. Compare sectors and adoption patterns, making external factors and limits to causal conclusions explicit.
Analyze universal basic income, taxation and shorter working hours as scenarios. Examine funding and distribution against evidence from cash transfers, without treating a temporary trial as proof of an economy without work.
04 / Research
We start with available evidence. We measure when a specific question remains unanswered.
Consult public sources first. Record the author, date, version and limitations; attribute third-party findings to their publishers.
Propose a new test only for a specific question that existing sources cannot resolve. Define the question, criteria and budget before running it.
Distinguish external analyses, synthetic technical tests and company studies. Proposals are not findings. Publish methods, limitations, negative results and commercial interests.
05 / Research
Questions to open the conversation. These titles are proposed topics, not published articles.
Suggest a topic, critique or collaboration through our contact channel. Do not send personal data or confidential client information.